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Average Gamer Spent Over £300 on Videogames A year ago

Gamers buying games across multiple devices

ShopTo -  London 19th June, 2012 - Last year, gamers throughout the UK bought over 16 games, spending an average of £334 according to a survey released today. Laptop computer provides important new insights into how gamers are continuing to get games, despite the current economic climate and console cycle, including the way the past 24 months have seen a dramatic shift from video gaming to cellular devices and smart TVs.

Videogames - Laptop computer, conducted between 15th and 17th June 2012 by, found out that new devices were stealing business in the ‘traditional’ gaming market including PlayStation and Xbox with 35% of those surveyed spending additional time doing offers on their own Smartphone.

Wii U - “Gamers are changing their gaming device of choice with more getting their casual gaming fix from Android and iOS devices,” said Igor Cipolletta, Founder and CEO of ShopTo. “Interestingly, we are seeing game sales on the Nintendo consoles missing out since the casual games market on portable devices keeps growing.”

Around 65% of these surveyed owned a Nintendo Wii only 4% of those had got a new game for that console before 12 months. The average UK gamer owned 4 gaming devices with over 80% of respondents owning a PC, smartphone and two games consoles.

“The truth is consumers have an overabundance gaming devices than in the past, with 1000s of games being published each week and this, in conjunction with the possible lack of new hardware from Sony or Microsoft, is seeing consumers go on to cellular devices as their platform of choice.”

“We believe this trend will reverse once the next generation of consoles are let go you start with the Wii U this Christmas.” concluded Igor.


- Ends -

About is an online retailer selling video games, movies and electronics. The organization, launched during the early 2006 by CEO Igor Cipolletta, is based in Bracknell, Great britain. may be the largest privately owned website in the united kingdom having a recorded turnover of £29M in their last financial year. announced their acquiring FetchTV the video-on-demand business on April 16th, 2012 within a £4m deal to provide digital movie streaming to its customers.

Survey Methodology

An e-mail was sent on 15th June 2012 to customers who had purchased products before Twelve months from

Sample size: 9008

Sampling error: /- 7%

Survey period: June 15th - June 17th 2012

To find out more, please contact:

Gian Luzio


Tel: 0207 206 2307


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